2011

Thoughts on online social networking, its carbon footprint and sustainability

It all started when a friend of mine posted an update on Facebook, announcing that she would “take out the trash” from her GMail account in order to save energy:
Just realized that pointless emails stored in my Gmail (and Facebook […]
2011

Why research on non-users is relevant in B2C business

On February 8, I was invited by the digital agency Valve to speak at the event “600Minutes BtoC Marketing”. It was an interesting exercise to analyse and process the outcome of my research on “The Absent Peer - Non-users in Social […]
2011

Busting the Myth of the Giant Green Button: A brief history of corporate ethnography

uxmag.com

A nice write-up of the true story of the legendary “green button” story about the first documented “design ethnography” at PARC (which claims that the green start button on today’s copying machines were invented following that […]
2011

Social networking under fresh attack as tide of cyber-scepticism sweeps US

guardian.co.uk

The Guardian summarizes a contemporary genre of “cyber-sceptic” literature, such as Sherry Turkle’s “Alone Together”, “The Shallows” by Nicholas Carr, “The Net Delusion” by Evgeny Morozov, and others – […]
2011

Using Sociology(!) to Explain Unfollows on Twitter

ayman-naaman.net

Many studies, in academia and industry, in computer science and sociology (this one too), examine creation of new ties in social networks, but very few examine tie breaks and persistence.
Mor Naaman on a paper written with two […]
2011