Research and strategic design for “people-first” digital technology: ethical, considerate, useful and usable design — guided by respect, inclusion, sustainability, and human rights.

Sebastian Greger, speaking at Webkongress Erlangen 2018

Consulting on privacy-by-design

Broad and up-to-date knowledge base on privacy techniques, ethics, and laws; shared through public talks, workshops and project consulting. Helping agencies and organisations to develop people-friendly strategies for data use; designing custom solutions with/for clients big and small.

Field research for design and strategy

Sociological method and critical thinking to discover the true role of technological artifacts in people’s lives. Often explorative, mostly qualitative (in English, German, and Finnish) — always people before technology. Driven by discovery of realities people couldn’t even articulate themselves.

Hands-on design strategist, information architect and UX/UI designer

Looking back at two decades of designing concepts and interfaces for the web, I combine my research-based approach with craftfully designed architectures, concepts, UIs and more. Experienced coach and educator on design strategy, concept development, usability, and accessibility.

Passionate code tinkerer and seasoned web designer

A “designer who codes” for as long as I can remember, I love building my own prototypes and trying out new techniques. Deep appreciation for the web since 1996, always happy for opportunities to do some artisanal website development (some call it “old school”, which I take as a compliment).

Sebastian Greger

Constructively critical sociologist and interaction designer: human-centred design, user research, values/ethics in tech, privacy as UX, accessibility. (he/him)

Sebastian Greger



Freelancer since 2010; Berlin-based, working remote or on-site for pan-European clients. Speaker at past and upcoming events.



Previously Senior Designer at digital agencies in Helsinki (Valve, Satama Interactive) and research/teaching gigs at Aalto University Dept of Design.



M.Soc.Sc. in Sociology (University of Tampere, 2003) and M.A. in New Media (Aalto University, 2011).



Professional proficiency in German, English and Finnish






Sometimes very busy, sometimes less …get in touch:


Berlin, Germany