Bookmark: "Splitting the Web"

Sebastian Greger


While I greatly appreciate the way Lionel Dricot describes the split between the “commercial, monopolies-riddled, media-adored web”, driven by bloat and monetization, and the “tech-savvy web”, as a way to describe the more consicous creation and consumption of digital media, this text particularly tickles my brain as it actually contains some brilliant non-use related thoughts as well.

Describing themselves as a user invisible to both analytics (due to blocking analytics when browsing) and social network algorithms (due to not using them for content creation and interaction), the self-feeding nature of that “commercial web” becomes apparent – it can only develop based on what it can see:

Think about it! That whole “MBA, designers and marketers web” is now optimised thanks to analytics describing people who don’t block analytics (and bots pretending to be those people). Each day, I feel more disconnected from that part of the web.

Blocking trackers and not using certain network services is a way of silent resistance.

Subsequently, the author makes the case for the calmer half of the web to be the better place. And I agree; being in that camp, commonly considered “outlaws” for not adhering to the rules of the big players, is actually not just a much calmer place to be, but it may also be a lot less exotic than it appears. It’s just mainly invisible, as its population does not interact in the way big media corporations assume.