Bookmark: "LinkedIn Ran Social Experiments on 20 Million Users Over Five Years"

Sebastian Greger


This is not the first report of how social networking sites run opaque “research” experiments on their users, and it is not going to be the last. But turning the users of your service into lab rats without them being aware of it, with potentially life-altering outcomes

[…] the changes made by LinkedIn are indicative of how such tweaks to widely used algorithms can become social engineering experiments with potentially life-altering consequences for many people.

I'm Sebastian, Sociologist and Interaction Designer. This journal is mostly about bringing toge­ther social science and design for inclusive, privacy-focused, and sustainable "human-first" digital strategies. I also tend to a "digital garden" with carefully curated resources.

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