Bookmark: "Personal Data Processing for Behavioural Targeting: Which Legal Basis?"

Sebastian Greger


Pre-GDPR research paper concluding that consent is always needed for behavioural tracking;

This paper argues that in most circumstances the only available legal basis for the processing of personal data for behavioural targeting is the data subject’s unambiguous consent.

According to the author, the analysis would be the same today.

I'm Sebastian, Sociologist and Interaction Designer. This journal is mostly about bringing toge­ther social science and design for inclusive, privacy-focused, and sustainable "human-first" digital strategies. I also tend to a "digital garden" with carefully curated resources.

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