Whisper is a SNS where people share secrets, entirely anonymously.
The rise in popularity of these curated apps that do more to shelter their users from judgement and the marring of their “real” personas has been brewing for some time. However, now it is truly emerging as a new preference for Millennials who are looking to incorporate privacy into their online lives—while still sharing everything about them.
I’m not so sure about the long-term relevance of this kind of service, but the trend itself tells a lot about how much people care about keeping things private despite their desire to share publicly. This is a significant counterpoint to the prevailing “privacy is dead” narrative and attitude of the big social networks.
It also represents a specific form of technology non-use – here the non-use of identifiable profiles.