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Scrolling is easier than clicking bokardo.com
The “People don’t click” UX myth is one of many that I discuss in my teaching at the MIF training programme for communications professionals.
This write-up provides the argument that the designer’s choice to make is whether an interaction is about making a decision (use a click), or a continuation (provide scrolling).
If you need evidence just look around. The evidence is everywhere. Simply watch any human being using a mobile or tablet device. People scroll so much you could almost say that they scroll more than they don’t.
Scrolling indeed has taken over. But, to use the article’s argument in reverse: clicks still have their place, and sometimes making users decide something might provide a better UX than an endless scrolling UI.