Where is the saturation point in social media penetration?
Earlier this year, some media outlets pinpointed that the Facebook user statistics published by social media analytics platform Socialbakers would indicate a decrease in the absolute number of “Monthly active Facebook users” over the last six […]
Some people stopped using the internet already 15 years ago
Looking at the trace of “non-users” in the history of technology research, the work of James E. Katz and Ronald E. Rice is not to be missed. In their 2002 book “Social consequences of Internet use: access, involvement, and […]