Data to Go

Sebastian Greger

Cifas, a non-profit for fraud protection, recently published “Data to Go”, a brilliant candid camera clip.

Passers-by are asked to “like” a coffee shop on Facebook in exchange for a cup of free coffee …and, as they will find out, a lot more: they receive a mug with all kind of written-out personal information - derived from revealing their identity via Facebook.

Data to Go

Given the importance of its message, I am frankly surprised this video - part of an awareness campaign - does not have millions of views. Though it is probably not the stuff that crowds like to share on Facebook?

I'm Sebastian, Sociologist and Interaction Designer. This journal is mostly about bringing toge­ther social science and design for inclusive, privacy-focused, and sustainable "human-first" digital strategies. I also tend to a "digital garden" with carefully curated resources.

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