One of the things I enjoy most about doing research is to unveil realities that are different from what everybody “believed to know”.
Debating the role of research in design processes and how to get it there …with a special focus on qualitative, explorative methods and approaches.
What made the combination of these two talks so powerful is their underlying message in combination: (UX) research is all about asking the right questions, using the right tools and embedding the activities in the organisational context to fit the processes, but maybe even more importantly to inject user-centred thinking into team culture.
Cognitive bias - the tendency of the human brain to interpret information based on unrecognised irrational factors - is a phenomenon that has been fascinating me for well over a decade. There is no more efficient way to improve the quality of a design concept than by doing a heuristic evaluation on