Bookmark: Is Private Browsing Really Private?


DuckDuckGo, the provider of a search engine that doesn’t track its users (see my earlier blog post), did a study about how users believe the “Private browsing” feature of their browser works:

Despite Private Browsing being one of the most commonly known and used privacy features, we find that most people misunderstand the privacy protections it provides.

Once again a reminder* how the digital literacy of the average user may be at a far lower level than commonly anticipated in design processes.

(*even when taken with the proverbial grain of salt, given the marketing-related motivation and methodological limitations mentioned in the PDF)

via WDRL

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