Reposting a Tweet by Jared Spool


The opposite of “insights from user research" isn’t "gut feel."

The opposite of “insights from user research” is "random luck."

True gut feel can only come from substantial user research.

Icon Jared Spool on Twitter, 2018-08-01


One of the things I enjoy most about doing research is to unveil realities that are different from what everybody “believed to know”.

Copy of this note syndicated on Twitter (17 likes, 2 retweets)
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