PEW survey data on non-use of social media and smartphones

Two fresh data sets from Pew Research Center, highlighting realities I would love to see considered more often in design teams and boardrooms alike:

While I consider the “digital divide” term slightly problematic here - as it induces a strong bias of opportunity (though no doubt justified as an important factor among others), ignoring choice and all further reasons not reflected by the data - surveys like this serve a purpose in providing a more critical perspective whether all “users’” realities are really so similar to the decision makers’ own digital practices.