"Why designing for #engagement #metrics is not always a good idea. Hint: Many people like crude stories."
The linked article points out how the obsession with "engagement" around single items damages the whole, and why it is the wrong approach:
When content is bundled, the burden is taken off of any one piece to make a splash; the idea is for the bundle—in an accretive way—to make the splash.
I may be a helpless nostalgic (?) for the value of the web as a communication platform in itself, but this is something I've always advocated in personal and commercial projects alike: focus on generating something valuable en large, don't obsess with the performance of every element. It's an excellent example of how "value" measured does not at all correspond with "value" (better: "worth"?) perceived.