- "All data [...] is stored on a physical device somewhere." As long as this is not a single device under the user's control, there is no physical access to it.
- "Data cannot be erased." You can never be sure every copy of a file has physically destroyed.
- "Data is always easier to create than to destroy."
On her Twitter feed, she further summarizes:
This cannot be stressed enough ...and sadly enough, it's a topic commonly absent from debates on "big data" and the hype over its benefits. As designers we are reponsible for the world we create (cue Mike Monteiro) - any project involving the storage of data should involve an audit on data collected and implement a "minimum actionable dataset" policy.
Also, the so called "consumers" need to be much better educated on this topic: how should a person who has a hard time to even grasp what "the cloud" is in the first place understand the implications of uploading private data to it?