Data to Go

Sebastian Greger

Cifas, a non-profit for fraud protection, recently published “Data to Go”, a brilliant candid camera clip.

Passers-by are asked to “like” a coffee shop on Facebook in exchange for a cup of free coffee …and, as they will find out, a lot more: they receive a mug with all kind of written-out personal information - derived from revealing their identity via Facebook.

Given the importance of its message, I am frankly surprised this video - part of an awareness campaign - does not have millions of views. Though it is probably not the stuff that crowds like to share on Facebook?