Bookmark: "Reconsider"

Sebastian Greger



DHH on the startup mindset of “disruption”:

Part of the problem seems to be that nobody these days is content to merely put their dent in the universe. No, they have to fucking own the universe. It’s not enough to be in the market, they have to dominate it. It’s not enough to serve customers, they have to capture them.

In fact, it’s hard to carry on a conversation with most startup people these days without getting inundated with odes to network effects and the valiance of deferring “monetization” until you find something everyone in the whole damn world wants to fixate their eyeballs on.

There’s something very humane in this ode to the virtue of “making a dent in the universe” vs. the need to disrupt at all cost – where the latter often comes with significant collateral damage, as “disruption” often also means to derail social contracts that have evolved organically over a long time (and often for good reasons), the former allows to be mindful of fitting a novelty into the existing social system rather than turning it upside down.

The web is the greatest entrepreneurial platform ever invented. Lowest barriers of entry, greatest human reach ever. […] Examine and interrogate your motivations, reject the money if you dare, and startup something useful. A dent in the universe is plenty.

I'm Sebastian, Sociologist and Interaction Designer. This journal is mostly about bringing toge­ther social science and design for inclusive, privacy-focused, and sustainable "human-first" digital strategies. I also tend to a "digital garden" with carefully curated resources.

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